A PASSION THING

A PASSION THING

Whereabout: Hércules Brewery

Brewery becoming a vibrant meeting point in Mexico.

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sandra reichl
Jun 03, 2026
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A PASSION THING is a magazine dedicated to telling the stories of people from around the world who are driven by the wonderful force we call passion. We’re excited to take these conversations beyond the page and into the digital world, with Substack as our new home.


This story appears in A PASSION THING Issue No. 09

Nestled in Hércules, a historic neighborhood in Querétaro, 3 hours away from Mexico City, Hércules Brewery embodies tradition and innovation. Originally a flour mill, the building evolved into “El Hércules” Textile Factory in 1846, bearing witness to Mexico’s industrial journey. Founded in 2011, the brewery embraces both heritage and modernity, featuring diverse beer styles and celebrating native ingredients.

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